Congtai Huofenzi Wins Gold at A' Packaging Design Award

Congtai Huofenzi, a baijiu package designed by Wen Liu, won the Gold A' Design Award in Packaging Design. The recognition highlights how the project uses youthful branding and ergonomic, research-backed details to help traditional baijiu reach younger consumers in China.

Why it matters: - Congtai Huofenzi shows how packaging can help a traditional baijiu brand connect with younger Chinese consumers. - The Gold A' Design Award puts the project in an international design field that values innovation, usability, and brand impact. - The win underscores the commercial value of research-driven packaging for beverage brands competing on shelf appeal and identity.

What happened: - The A' Design Award named Congtai Huofenzi the Gold winner in the Packaging Design category. - Wen Liu designed the baijiu packaging. - The award announcement was made September 12, 2026. - The project is a packaging concept for Congtai Huofenzi aimed at contemporary young consumers.

The details: - Congtai Huofenzi draws inspiration from the formless nature of water and the structure of liquor molecules. - The design centers on a visual motif called the Eye of Vitality. - The bottle uses a dynamic embossed texture. - The brand emblem is inlaid on a resin plaque. - An ergonomically contoured indentation at the center is shaped for a comfortable grip. - The exterior is wrapped in wood-grain paper. - Layered specialty papers create a flowing effect meant to echo winding mountains and rivers. - The composition is minimalist but active, aiming to communicate the product's character and identity. - Research for the design included insights from more than 300 consumers and key distributors. - The award recognized the work as an example of careful attention to both form and function. - Team members included Wen Liu for creative direction, with Xianfeng Wu and Zhipeng Li handling design execution. - More information is available on the award page.

Between the lines: - The project reflects a broader push in the baijiu category to modernize without abandoning cultural cues. - The consumer research suggests the design was built to solve a market problem, not just to look distinctive. - The Gold award also signals that packaging judges are rewarding work that combines aesthetics, ergonomics, and market strategy.

What's next: - The recognition may help the design team pursue more beverage packaging projects that blend heritage and contemporary appeal. - The award can support broader visibility for Congtai Huofenzi among distributors, brands, and design audiences. - Shenzhen Oracle Creative Design Co., Ltd. says it will continue focusing on original design, business thinking, and sustainable practices. - More about the broader competition is available at the A' Design Award site.

The bottom line: - Congtai Huofenzi won not just for visual style, but for packaging that ties design research, ergonomics, and brand positioning to a changing consumer market.